Founded in 2005 in Paris, Criteo has become an enormous advertising agency of international renown. Its three historical administrators are Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli. The R & D-oriented platform now employs more than 1,750 people worldwide. It is the first French company to be listed on the NASDAQ since the adventures of ILOG in 1997! Its market capitalization now stands at around US $ 2.25 billion. As much as you say right away, Criteo is a very big fish that makes its ranges in the great basin. It has also succeeded in establishing its offices in 15 different countries, including Japan, the United States, China and Russia. Well, let us stop for a moment on the figures of presentation of the best marketing management to the performance of the moment. The brand is first serving the requirement of large advertisers. His performances reflect very well his elitist selection policy in publishing. As a result, the entity realizes more than $ 430 billion in one-year sales transactions. It generates 740 billion advertisements over the same period and bet to target 1.1 billion Internet users. Its network welcomes 9250 first class advertisers who have trusted it since its launch. In terms of weight, Criteo has no serious competitor on the French market. This is probably why the brand has become a magnet for investors.
As a publishers, the brand distinguishes itself from its rivals by building a privileged professional relationship between its partners and its members. The platform works with players of all sizes as long as they bring real added value to its network. You are therefore likely to be accepted if you have sites or blogs nestled in the white zone, legal and well presented. To take advantage of the highest CPM rates of the market, Criteo asks you to go through the contact box or to fill out the registration form directly in its marketplace . Enter the basic information requested or ask questions about your future contract by speaking with the administrative department. If your activity interests the management, you can begin to promote the quality campaigns that are present on its catalog. Note that the creation of your member space is automatic through the common market site quoted above. Expect to be pleasantly surprised by the relevance of ads advertised by advertisers. The ad formats available are not out of the standard, the flagship product of the control room remains the automatic display insert. Managing the international retargeting of visitors is at the point, fast and clearly similar to the power of the google adsense algorithm. You will have access to mobile, social networking and PC products as well as email solutions. The best results of the network are obtained from travel sites and sites reserved for the retail trade.
The minimum payment threshold of the board is 50 euros. Your requests can be made by bank transfer, either automatically or manually. Transactions are made on the last day of each month with a maximum of 30 days. Display statistics are transparent and detailed. The member space is intuitive and clear, you will not waste your time in guessing when connected to your account. There is a space dedicated to your advertising blocks and a place reserved for the edition of your invoices in PDF format. You can take a tour on the demo page to get an interesting insight into the custom banners offered by the entity. Here is a proof of payment from Criteo following a small test phase of their network publisher.
Let's finish by giving our opinion on Criteo. It is a good advertising platform that manages risks and "passbacks" in place of its members and pays its affiliates to the CPM. Which, by the way, is quite rare these days. It is very simple to get an invitation and the codes to place on your sites can be integrated in less than 5 minutes. Its solutions are tailor-made for the profitability of lists of emails ready to be prospected. Criteo is a boon for the monetization of international audiences. Mobile views are high. We are very pleased with the results of our tests in this field. I invite you to register on the board as soon as you have the opportunity. ECPMs are dynamic and performance bonuses are more than satisfactory. The customer relationship is really taken seriously by the teams of advisors. The brand clearly deserves its place of number one French.
The statistics sheet of Criteo on alexa
The online advertising network FAQ
Resident at 32 rue Blanche, 75009 Paris, France
The official address of the website: http://www.criteo.com/en/