As a business owner, you may have a general understanding of the source of the user, but only a vague concept is not enough to compete in the fierce market competition. In the absence of accurate data statistics, the product to the public, this marketing strategy is not only a waste of advertising investment, and will miss the opportunity to increase turnover.
The difference between the target customer and the target market
Target Market: A person who can benefit from your product or service.
Target customers: your sales target.
Let's sell children's books as examples. The target market is all 4 to 10 year olds, but the target user can be extended to the parents of these children, grandparents, school teachers and so on.
By analyzing the target market for basic demographic data, past purchase history, and other data, connect all the user groups that are most likely to buy your product.
Narrow the paradox of the target market
If you let your wife go to the store to buy snacks, she may give you a lot of things you do not need or do not want to eat, which is obviously a waste of time and money. If you list a detailed list, she will follow the list to buy, so you can save a lot of time and money!
Defining your target market is also important for marketing, helping you focus your resources on your intended users. Many new company owners always mistakenly believe that their products or services for everyone, but the fact is not the case.
Collect information about the target market
The first step is to collect data. If you do not study carefully, you can not choose the right market. Here's how to start:
Website data analysis
Using Google Analytics, you can easily get the age and gender of your site's visit to the crowd, what channels they pass, what keywords to find your site, and how long to navigate on your pages.
Give the user a return visit
The easiest way to understand the target market is to make a return visit to the user. Through the interview, telephone, e-mail or in the social media sites do questionnaire adjustment and other ways to understand the user.
Ask a sales representative
Ask your sales team how they use the product after the user buys the product, as well as suggestions and opinions about the product.
Observe the competitor
Take a closer look at your competitor's website and advertisements. To understand what their target users are, and which are not their target users?
Collect buyer information
Collect buyers' personal information to create a 3-5 more "buyer role" for a clearer understanding of the target market. The buyer's role is a description of the ideal user, the more detailed the user information, such as: age, gender, marital status, children, income, occupation, hobbies, family address.
After you have learned this information, you can create a combination of three target user profiles, such as: If you run a baby clothing store, then your user should be a 25-40 year old pregnant woman; if you have a luxury store, then you Of the target users should be high-income people; if you are operating a physical retail store, then the target user is near you.
Once you know these, you know where to go to promote the product, and advertising everywhere, it is recommended that you should focus on targeted social advertising, Google keyword auction ads.